
So, the brief I picked for my typography class was for a ‘typographicaly-themed’ restaurant, which definitely fell into the unrealistic-college-briefs pile, but it was at least pretty interesting to do.

I started by focusing on typographic elements, to try and come up with a new name, as the suggested one (“Mutton Quad”) really didn’t sound like an appealing restaurant. Eventually, after abandoning some fairly bad ideas involving Brown-Foxes and ligatures, I settled on focusing on the ampersand, because who doesn’t love an ampersand. More playing around lead me to calling it “E&T”, as I felt this nicely mirrored the history of the ampersand (the latin for and is et, which became a sort of ligature and morphed over time) and also when pronounced says ‘eat’, which seemed relevant. I toyed with leaving the pronunciation purposely loose, but since this is a college project decided to nail it down a little more.

I used Nilland as I really liked the modern, sharp approach to a serif, even though it has an upper case i that I really hate. As Nilland is a free font, the kerning was not exactly spot on, so rather than drive myself completely insane, I decided to use Arno Pro for the body text, as the two went together nicely, a mix of classic and modern serifs. I stuck to a strict 3 colour scheme across my designs, to keep things sharp. I am beginning to waffle a bit, aren’t I? Feel free to completely skip this dodgy explanation.

For a promotional item, I went with recipe card flyers that I thought would stand a better chance of being retained, plus it’s always nice to get some function into advertising. The two I made were both for baking, but I think the format would support some short and simple dish recipes as well.
Now that the project is finished and handed in, I’m actually fairly pleased with it, which is a highly unusual for me. I’m hoping to expand it a little, and try a site mock-up, soon, which I’ll probably stick up once I finish struggling with.
Ok, I think that’ll probably do for a first “LOOK AT MY WAREZ” post. I’ll probably edit this continuously for the next day.
PDF: Typo_E&T